Sitting in landfill for generations.
Every year, over 300 million toothpaste tubes are discarded in the UK alone, most of which are destined to landfill.
Recyclable, reusable, responsible.
Our success is measured in health: yours, and the health of our planet. That's why we use eco-friendly packaging materials, like plastic-free glass jars, recyclable cardboard boxes and paper labels. We promise that our plastic-free packaging is always recyclable or compostable.
Over 300 million toothpaste tubes are discarded in the UK each year, destined to sit in landfill for generations.
Packagig materials
Glass
All our products come in glass jars, made in the UK & fully recyclable.
Labels
Our compostable paper label are printed with vegetable ink. Made in the UK.
Aluminium
Made from recycled Aluminium, our lids are made in the UK & fully recyclable.
Boxes
Sourced from FSC paper & made in the UK. Our boxes are recyclable or compostable.
Lifecycle
Use
Everything we do starts with why
Refill
Everything we do starts with why
Repurpose
Everything we do starts with why
Recycle
Everything we do starts with why