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I'm Alex, founder of Zerolla.

Zerolla was born from a desire to return to simplicity: oral care that nurtures, not harms our bodies or the Earth.

I didn’t set out to start an oral-care company. I simply wanted a toothpaste that actually aligned with the way I was living.

My frustations

  • Synethetic formulas

    Conventional oral care is packed with unnecessary chemicals that don’t respect the whole health.

  • Plastic Overload

    Most everyday oral care products rely on single-use plastic that ends up in landfill again & again.

  • Eco Compromise

    Sustainable options often sacrifice performance, making better choices feel like a downgrade.

  • Toxic ingredients

    Many oral care products contain ingredients that raise concerns around toxicity when used daily.

  • Fake Naturals

    Products are often marketed as natural, yet still rely on synthetic fillers, flavours, or unnecessary additives

  • Bacteria Killing

    Most products aim to sterilise the mouth completely, disrupting the natural balance of bacteria rather than supporting a healthy oral environment.

Origin Story

  • Making my own toothpaste

    I did what I always do when something doesn’t exist: I tried to make it myself. I began experimenting with organic, food-grade ingredients that respected two things:

    Design of the human body
    Naturally effective in the mouth

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  • What we stand for

    As a founder, my mission is not to “disrupt dentistry.” It’s to reconnect the dots.

    What you eat
    How you live
    How your body heals
    What you put on your toothbrush

    Your mouth is not separate from the rest of you. Your toothpaste shouldn’t be either.

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  • The birth of Zerolla

    Zerolla didn’t start as a business idea, but as a personal need.

    It grew because the people around me felt the same disconnect I did. They wanted products that matched their values, their food, their lifestyle, and their understanding of health.

    So Zerolla became my answer to a simple, persistent question:

    “What if our oral-care routines respected the same ancestral principles we use in our kitchens?”

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