Over 300 million toothpaste tubes are discarded in the UK each year, destined to sit in landfill for generations.
Packaging Materials
Glass Jars
Easily & infinitely recyclable, or repurposable.
Aluminium Lids
Made from recycled Aluminium, our lids are fully recyclable.
Paper Labels
Compostable paper label printed with vegetable ink.
Lifecycle
Use
Everything we do starts with why
Refill
Everything we do starts with why
Repurpose
Everything we do starts with why
Recycle
Everything we do starts with why
