100% natural ingredients that don't just sound good on the label, they actually work. COSMOS Organic & Natural approved, too.
- 100% Natural Ingredients
- No Artificial Colours
- No Artificial Flavours
- Pro-Microbiome Formulas
- Holistically Formulated
- pH-Balancing Ingredients
- Mineral-Rich Formulas
- Naturally Whitening
- SLS-Free Formulas
- Organic Essential Oil
-
Toothpastes
Powered by natural active ingredients, our toothpastes clean, strengthen & whiten teeth without inviting synthetic nasties into your mouth.
✱ 100% natural ingredients
✱ Naturally whitening
✱ Strengthening & remineralising -
Mouthwash
Packed with natural ingredients & made to work with your mouth, our mouthwashes help restore pH, alkalise & keep your oral microbiome happy.
✱ Alkalising & pH-restoring
✱ Pro-microbiome
✱ 100% natural ingredients -
Toothbrushes
Built to give plaque the brush-off, our toothbrushes combine serious cleaning power with smarter, planet-friendlier materials.
✱ Powerful plaque removal
✱ Gentle on gums
✱ Lower-waste materials -
Floss
Going where toothbrushes fear to tread, our flossers tackle plaque & food debris hiding between teeth and other awkward little places.
✱ Deep between-teeth cleaning
✱ Powerful plaque removal
✱ Smarter, lower-waste choices
Frequently asked
Before you put your money where our mouthwash is.
-
We're an oral care brand based in London, UK. Our mission is to make this everyday routines better for your & respectful to the planet. Simple as that.
-
It was started by Alex Rocchi. Conventional oral care creates a surprising amount of waste & full of synthetic ingredients. Unable to find products with better ingredients & sustainable packaging, he decided to create his own oral care.
-
We rethink everyday oral care from the materials up, combining effective performance with more thoughtful, lower-impact choices.
-
We choose ingredients and materials carefully, prioritising plant-based, biobased and responsibly sourced alternatives wherever possible.
-
We keep it simple. Our packaging is designed to reduce unnecessary plastic and favour recyclable or compostable materials wherever possible.
-
Many of our products are vegan-friendly. We clearly label product details so you always know exactly what you're choosing.
-
All of our products are zero-waste and 100% natural. However, we're constantly learning, improving & looking for better materials & ingredients.
-
We think that oral care should be as healthy for us as it can be for our environment. In other words, a world where oral care creates no landfill waste. More thoughtful products, smarter materials and fewer compromises.
Crowd-pleasers
They would do anything for your smile...
