Zerolla / Origin Story / Oral Care by Nature

Oral care shouldn't cost the Earth.

Hi, we are Zerolla. We make oral care that does brilliant things for your mouth without giving the planet a massive headache. Better ingredients. Smarter materials. Less pointless plastic.

Meet Alex. He started all this.

One day, Alex looked at his toothbrush and thought, “Blimey, that's a lot of plastic for two minutes of brushing.” Most people would've carried on with their day. Alex started Zerolla.

Now he's on a mission to give big, waste-loving oral care the brush-off. Better ingredients, less rubbish and a very happy Mother Nature.

We are Zerolla

A promise, times three.

All-natural

No synthetics, or mystery ingredients that require a PhD in chemistry to pronounce. Just natural stuff. Momma Nature knows her lemons (and her coconuts).
Eco-effective

Natural doesn't mean rubbing a leaf on your teeth and hoping for the best. We use hardworking natural ingredients chosen because they actually do something. Revolutionary, we know.
Plastic-free

Plastic is so clingy. Use it for five minutes and it'll hang around for centuries. With Zerolla you're officially no longer an accomplice to pointless plastic industry.

FAQs

Find the most frequently asked questions below.

We're an oral care brand based in London, UK. Our mission is to make this everyday routines better for your & respectful to the planet. Simple as that.
It was started by Alex Rocchi. Conventional oral care creates a surprising amount of waste & full of synthetic ingredients. Unable to find products with better ingredients & sustainable packaging, he decided to create his own oral care.
We rethink everyday oral care from the materials up, combining effective performance with more thoughtful, lower-impact choices.
We choose ingredients and materials carefully, prioritising plant-based, biobased and responsibly sourced alternatives wherever possible.
We keep it simple. Our packaging is designed to reduce unnecessary plastic and favour recyclable or compostable materials wherever possible.
Many of our products are vegan-friendly. We clearly label product details so you always know exactly what you're choosing.
All of our products are zero-waste and 100% natural. However, we're constantly learning, improving & looking for better materials & ingredients.
We think that oral care should be as healthy for us as it can be for our environment. In other words, a world where oral care creates no landfill waste. More thoughtful products, smarter materials and fewer compromises.

We're an oral care brand based in London, UK. Our mission is to make this everyday routines better for your & respectful to the planet. Simple as that.
We rethink everyday oral care from the materials up, combining effective performance with more thoughtful, lower-impact choices.
We keep it simple. Our packaging is designed to reduce unnecessary plastic and favour recyclable or compostable materials wherever possible.
All of our products are zero-waste and 100% natural. However, we're constantly learning, improving & looking for better materials & ingredients.

It was started by Alex Rocchi. Conventional oral care creates a surprising amount of waste & full of synthetic ingredients. Unable to find products with better ingredients & sustainable packaging, he decided to create his own oral care.
We choose ingredients and materials carefully, prioritising plant-based, biobased and responsibly sourced alternatives wherever possible.
Many of our products are vegan-friendly. We clearly label product details so you always know exactly what you're choosing.
We think that oral care should be as healthy for us as it can be for our environment. In other words, a world where oral care creates no landfill waste. More thoughtful products, smarter materials and fewer compromises.