Back in 2014, one of our humans, Alessandro, started noticing something a little… off. The shiny tubes, the neon gels, the “minty blast” potions of the oral care universe felt less like health & more like a long-term science experiment being conducted in your mouth.

So he did what any mildly rebellious, health-obsessed, possibly guided-by-the-cosmos human would do. He questioned everything. The synthetic ingredients. The chemical cocktails. The idea that “normal” oral care might actually be doing more harm than good.

Somewhere between late nights, ingredient deep-dives & a stubborn refusal to accept the status quo, a mission formed. Create a toothpaste that is 100% natural, completely synthetic-free, & actually good for teeth, not just good at foaming dramatically in a sink.

Formulation began. Tweaks were made. Things were learned. More tweaks were made. Eventually, something special emerged. A toothpaste that could properly clean, properly support oral health, & do it all without the chemical baggage.

Fast forward to now, & somehow this small, slightly obsessive mission has grown into something much bigger. Today, Zerolla stands as one of the UK’s leading natural, sustainable oral care brands, still fighting the good fight against the landfill-bound, chemically-loaded giants of the dental aisle.